/blog/ Sun, 26 Apr 2026 11:00:49 +0000 Johnston County Visitors Spent 5.2% More in 2024 http://www.johnstoncountync.org/blog/post/johnston-county-visitors-spent-52-more-in-2024/ http://www.johnstoncountync.org/blog/post/johnston-county-visitors-spent-52-more-in-2024/#comments http://www.johnstoncountync.org/blog/post/johnston-county-visitors-spent-52-more-in-2024/ Thu, 04 Sep 2025 15:00:00 -0400


Statewide, visitor spending in 2024 rose 3.1% to reach a record $36.7 billion. Direct tourism employment increased 1.4% to 230,338. These statistics come from the “Economic Impact of Travel on North

]]> In 2023 Johnston County Visitors Spent 4.9% More http://www.johnstoncountync.org/blog/post/in-2023-johnston-county-visitors-spent-49-more/ http://www.johnstoncountync.org/blog/post/in-2023-johnston-county-visitors-spent-49-more/#comments http://www.johnstoncountync.org/blog/post/in-2023-johnston-county-visitors-spent-49-more/ Fri, 16 Aug 2024 08:00:00 -0400


Statewide, visitor spending in 2023 rose 6.9 percent to reach a record $35.6 billion and direct tourism employment increased 4.8 percent to 227,224. These statistics come from the “Economic Impact of

]]> Johnston County Exceeds 11% Growth in Visitor Spending http://www.johnstoncountync.org/blog/post/johnston-county-exceeds-11-growth-in-visitor-spending/ http://www.johnstoncountync.org/blog/post/johnston-county-exceeds-11-growth-in-visitor-spending/#comments http://www.johnstoncountync.org/blog/post/johnston-county-exceeds-11-growth-in-visitor-spending/ Fri, 01 Sep 2023 11:00:00 -0400


Travel statewide rose 15.2 percent in 2022 to set a record in visitor spending. That increase followed a 2021 turnaround from the pandemic’s 2020 peak, which brought a devastating drop of 32 percent

]]> Johnston County Exceeds 40% Growth in Visitor Spending http://www.johnstoncountync.org/blog/post/johnston-county-exceeds-40-growth-in-visitor-spending/ http://www.johnstoncountync.org/blog/post/johnston-county-exceeds-40-growth-in-visitor-spending/#comments http://www.johnstoncountync.org/blog/post/johnston-county-exceeds-40-growth-in-visitor-spending/ Fri, 26 Aug 2022 08:00:00 -0400

Governor Roy Cooper announced recently that in 2021 domestic visitors to Johnston County spent $255.47 million, which is an increase of 40.5% from 2020 data. These findings are prepared by the US

]]> COVID Interrupts Marketing, Impacts Tourism http://www.johnstoncountync.org/blog/post/covid-interrupts-marketing-and-impacts-tourism/ http://www.johnstoncountync.org/blog/post/covid-interrupts-marketing-and-impacts-tourism/#comments http://www.johnstoncountync.org/blog/post/covid-interrupts-marketing-and-impacts-tourism/ Thu, 15 Oct 2020 13:00:00 -0400


Governor Roy Cooper announced that in 2019 domestic visitors to Johnston County spent $276.08 million, which is an increase of 7.83% from 2018 data, making two banner years of visitor spending

]]> 911±¬ΑΟ Ranks 3rd in NC for Visitor Spending Growth http://www.johnstoncountync.org/blog/post/joco-ranks-3rd-in-nc-for-visitor-spending-growth/ http://www.johnstoncountync.org/blog/post/joco-ranks-3rd-in-nc-for-visitor-spending-growth/#comments http://www.johnstoncountync.org/blog/post/joco-ranks-3rd-in-nc-for-visitor-spending-growth/ Fri, 16 Aug 2019 12:00:00 -0400


2018 County Spending by Domestic Visitors Increases by 7.1%

Governor Roy Cooper announced this week that in 2018 domestic visitors to Johnston County spent $256.02 million, which is an increase of

]]> 2012 Visitor Impact for Johnston County http://www.johnstoncountync.org/blog/post/2012visitorimpact/ http://www.johnstoncountync.org/blog/post/2012visitorimpact/#comments http://www.johnstoncountync.org/blog/post/2012visitorimpact/ Mon, 12 Aug 2013 14:00:00 -0400

County Spending by Domestic Visitors Increases by 3.4 Percent


The North Carolina Division of Tourism, Film and Sports Development announced today that domestic visitors to and within Johnston County

]]> Partnership with ECU Reveals Visitor Insights http://www.johnstoncountync.org/blog/post/partnership-with-ecu-reveals-insights-into-johnston-county-visitors/ http://www.johnstoncountync.org/blog/post/partnership-with-ecu-reveals-insights-into-johnston-county-visitors/#comments http://www.johnstoncountync.org/blog/post/partnership-with-ecu-reveals-insights-into-johnston-county-visitors/ Tue, 19 Mar 2013 15:00:00 -0400

b2ap3_thumbnail_jcvb-infographic_article.jpgThe 911±¬ΑΟ was part of a pilot program in partnership with East Carolina University Center for Sustainable Tourism to conduct visitor research in rural counties. Over a year

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