Statewide, visitor spending in 2024 rose 3.1% to reach a record $36.7 billion. Direct tourism employment increased 1.4% to 230,338. These statistics come from the “Economic Impact of Travel on North

Before relocating to Johnston County, I had never been to North Carolina. Being from Indiana with family in Michigan, nothing prepared me for all the changes I would experience when moving to the

Over the last six months the Visitors Bureau team has been working on a project that we can now share with you! For a few years now, we have been an Outdoor NC partner with the state tourism office

Statewide, visitor spending in 2023 rose 6.9 percent to reach a record $35.6 billion and direct tourism employment increased 4.8 percent to 227,224. These statistics come from the “Economic Impact of

The Bureau has been working, and growing, with since its inception in 2021. Offered via Visit NC, the state’s tourism office, the Outdoor NC Alliance Partner Program has evolved each year

Travel statewide rose 15.2 percent in 2022 to set a record in visitor spending. That increase followed a 2021 turnaround from the pandemic’s 2020 peak, which brought a devastating drop of 32 percent

Johnston County will be joining with communities across North Carolina in celebrating the 2023 Year of the Trail, a statewide campaign inviting North Carolina residents and visitors to get outside

Governor Roy Cooper announced recently that in 2021 domestic visitors to Johnston County spent $255.47 million, which is an increase of 40.5% from 2020 data. These findings are prepared by the US

As the weather gets cooler here in 911±¬ÁÏ and we usher fall in, it’s the perfect time to double-down on all your outdoor activities. Explore new places in the county or revisit places you’ve been